|
|
|
|
营销心理学研究系列（一） 岳飞之死：千古奇冤是秦桧 7 上页：第 1 页 下面为英文版本； Marketing Psychology Study Series (a) Yue Fei's death: ancient grievances qi is Qin Hui
Authors: Zhang Jing-hong Time: Second Sunday, April 12 nine-OO Location: Shanghai Office Theme: Management Essay ID: SN_JJYLS_ZJH_20090412002_08GL Motto: Department inaction things, the words not taught Management and marketing of the highest state of human nature. To a certain extent, science and art are interlinked, management and marketing are the same, the same point is human nature. Marketing psychology is to study human psychology and the logic of science. I will be a series of in depth research to the market expectations of staff, marketing staff, sales staff, large customer sales, public relations staff and managers can reference and learn from some. First, the death of Yue Fei a summary of the historical facts In 1140, thoroughly tempered by the civil armed forces led by General Yue Fei, the small of the Northern Expedition in the Southern Song Dynasty, Henan attack Yan Shing (the Dragon Saber Yitian defensive Yangyang Guo Jing in the northeast of the city). Nuzhen Wushu Wanyan commander-in-chief to conduct a large number of troops guarding the collection, when the National People's cheerleaders for the Yue Fei was also Zhaogou Emperor Song Gao Fei email, please respond to him very carefully. After the battle, use the kidnapper Wushu Ma, which is equivalent to the age of cold steel tanks, 2000 horses, which is equivalent to more than 600 tanks to attack the use of hook sickle Yuefei guns, specialized cutting leg to obtain practical results, the results of victory . Wushu sad to say: "Since the home raised an army, by this victory, this should be so."Wushu forces re-set back, resulting in 120,000 Jinbing bridge in the small business men metYnagzaixing Yuefei the 800 soldiers, fighting, resulting in Yang of the entire 800 people died, the loss of more than 2000. Wushu turn, retreat in Kaifeng, Yue Corps Sishili catch up with letters to leave the Zhuxian Town. The issue at this time born. Yue Fei and Song Gao do not communicate, do not ask, do not report unauthorized said of the troops and comrades! Let us reach the Huanglong, the two emperors back, and then we drink beer, also! Wushu flustered at this time, ready to back the North to give up the southern area of the Yellow River, back to Yanjing (today's Beijing). But one of his chief of staff stopped him, for Wushu said: "The boss is not radical! The world had never heard of, the ruling People suspicion in the internal constraints, and the general to the outside of the establishment of Merit. Fei's life has dangerous, how can we make a difference! "Wushu a heart to understand immediately. The chief of staff of the judgeWushu entirely correct. The Universal Declaration of Yue Fei of the Southern Song emperor now prick of pain. Your ability to Yue Fei, and the two then come back to the emperor, the emperor to put there? What kind of names? Is not it? Song Emperor now has the highest authorities of the two biggest fear, first, the arrest of two gold suddenly put the emperor back to how to do that they also may not be school? Second, civil society leaders have taken place in similar "Chen Bridge mutiny" of the matter, or their own school. Interests in the country and I can continue to be their own mini-me between the emperor, Song Gao Zhaogou comrades are hiding something, but this Yuefei son, not even if asked not to report, and also promotion to take the two were arrested The Emperor came back, is politically naive. And a person insight into the Song Emperor's heart, this man was the Supreme People's Procuratorate of the Deputy Procurator General, Named qinhui, cypress, we referred to as small Qin. Emperor Qin seize small psychological point and the proposed settlement, saying that reconciliation is only a means to remove the threat ofoffer . King pleasantly surprised, when the appointment of a small Qin prime minister, was named prime minister in charge of the negotiations and payment. When the negotiations entered a critical stage, the small mountain Comrade (Yue) Zhuxian Town of troops have been hit. How do? King made 12 gold a day, require a small mountain troops, do not listen to is the mutiny. Yue Chung concept is only to obey. Emperor of the generals to carry out rewarding. Hanshizhong when the Secretary of Defense, when the Deputy Minister of Yue Fei. At the same time, this is the lifting of the military power of the two. Fei also can not understand politics, saying opposed to reconciliation, to be patriotic and fight the enemy stronghold (of course the two back to the emperor). Qin Jin small time comrades have said that if the Emperor can not afford to rectify Zhaogou internal comrades, they had put back to straighten out the two emperors. Gao Fei was determined to get rid of, so do the things Qin Hui. Yue Qin small small rebellion that the arrest of General Yue Fei. Qin Q Hanshizhong small that you really, Qin Hui said: "unwarranted." Qin Nanjing, and trumped-up may be the local dialect, is about "no no" means. This kind of thing can not be made public executions, executions can only be a secret. Yue Yun Yue Fei and his son and several loyalty will have been executed in secret. Civil insisted that Yue Fei is a living, such as by stripping of human skin torture. Yue Fei in 1141 as Wushu really the chief of staff said, were killed. Song of reconciliation in 1142, Song to concede defeat, Silver 250,000 annually to pay two to two and scattered to the Huaihe River as the border clearance. Large bulk clearance Shaanxi Baoji today. Comrade Yuefei only 39 years old when sacrificed. People dared not responsible for the highest public accountability Emperor, Qin Hui Take an operation that is a bad guy small Qin. West Lake in Hangzhou today, Qin Yue Fei of the iron as in the grave before the tourists hit often, so these must be continuous iron casting like to assume. We think the cerebellum: There is no support and command Emperor, Qin Hui Fei butyl of it? The two no personal enmity, nor the public hatred. The fundamental reason is the political moment Yue Gao a threat to the safety of the location of the emperor. From this perspective, Qin Hui Qi is injustice through the ages. Second, the death of Yue Fei of the historical facts of the Enlightenment to the marketing of psychology Inspiration I: Yue as we can to a large client manager, his boss is the Emperor, the Northern Expedition to attack the market. A client manager can be dry and stable, the key is the ability to pass on the basis of the assured to make the boss. Yue's fatal error was that he let the boss feel Gao Fei "With the customer in order to make the boss" is a high-tension line, you hit the enemy stronghold, winning the market, the final outcome of the boss to class, it was true, the boss on the first your school. Undigested light balance of human skin, there is no face-saving凌迟already quite polite. Revelation II: large customer marketing manager should study psychology, both inside and outside at least. In addition to the market's basic ability to attack, there must be an internal struggle against the basic sense of direction, at least your boss to give a sense of security. Once the co-operation and psychological barriers and have a suspicion, then, after all the efforts and make up for all to no avail. If the matter to this stage, you have that capability as soon as possible of the place to find a suitable, decent end of cooperation. Revelation Three: the political and military struggle, the struggle against the government and bandits, and the business fight against any industry, in essence, are the costs and returns the number of rules of the game. The struggle of all, communication is very important. Fei does not communicate, do not report, made the decision himself, or was the last living human skin peeling off. Therefore, we must communicate the report, do not lose face the. Any effective management system inside each other's reports are the basic communication process. III Summary A sense, marketing and management Psychology Psychology is the origin of logic in the same starting point. We work in specific applications in time, should be practical, from the logical and psychological analysis, and the work of the formation of a clear style, not the formation of the psychological barriers between each other and mutual understanding form the team, it can be be brought to fruition. The above is my view, inappropriate, please criticism. The original Simplified Chinese 欢迎与作者探讨您的观点和看法，作者为上海威贞实业有限公司首席顾问师，同时兼任上海世新进修学院教学试验研究所首席研究员，主要定位方向是企业管理和企业营销From EMKT.com.cn管理。联系电话：021-64557469、13918210296，电子邮件： westige.boss@16.com 第 1 2 页 关于作者：
本网刊登的文章均仅代表作者个人观点，并不代表本网立场。文中的论述和观点，敬请读者注意判断。
|
主页 │ 关于麦肯特 │ 关于网站 │ 招聘信息 │ 广告服务 │ 联系方法
版权所有©2000－2021
深圳市麦肯特企业顾问有限公司
麦肯特®、EMKT®、情境领导® 均为深圳市麦肯特企业顾问有限公司的注册商标
未经书面明确许可，本网站所有内容禁止任何形式的复制和转载
如有任何意见或建议，欢迎与我们联系
