商境变幻莫测,何以突围而出? |
国际营销大师米尔顿·科特勒先生的回答是:"通过营销与顾客建立一种长久的信任关系,树立起品牌形象。一种代表顾客真正价值的品牌是源源不断获得新商机,保护产品价格和对抗竞争对手攻击的神兵利器。"
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菲利普·科特勒给中国高层营销决策者的一封信
Honorable Chinese Marketing Executives:
Kotler Marketing Group has successfully trained marketing
managers all over the world. They customize training, based
on my principles of marketing, for country, industry and company
environments. They add valuable consulting experience about
marketing best practices to the learning experience. I recommend
their three-day training programs to managers who want to build
marketing power in the 21st Century.
(译文) 尊敬的中国高层营销决策者:
科特勒营销集团已在全世界成功培训了无数营销经理。他们以我的营销原理为基础,根据不同的国家、行业和公司所处的环境,为客户量身定做个性化的培训课程。而且,他们还把从最好的营销实践中吸取的极宝贵的咨询经验充实到培训过程中。为此,我向您--所有决定成为21世纪营销强者的精英们,强力推荐将在中国举办的为期三天的营销培训。
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